WhatsApp Marketing That Converts — Not Just Broadcasts Into the Void
Most businesses treat WhatsApp like bulk SMS: blast 10,000 contacts, get flagged by Meta, lose the number. The brands winning on WhatsApp run API-connected campaigns with opt-in segmentation, approved message templates, and reply-triggered automation. That is exactly what we build and manage.
Get a Free Channel Audit →Why Most WhatsApp Campaigns Get Blocked
Sending unsolicited bulk messages from a personal or unverified number is the fastest route to a ban. Sustainable WhatsApp marketing runs on the Business API through an approved BSP, with documented opt-in consent, approved HSM templates, and a healthy quality rating. We set that foundation before a single broadcast goes out.
The Execution Stack
Step 1 — Infrastructure Setup
- Business API provisioning through a BSP (360dialog, Gupshup, or Interakt)
- Meta Business Manager verification and green badge application
- Webhook configuration for delivery, read, and reply receipts
- CRM integration with HubSpot, Zoho, or a custom pipeline
Step 2 — Audience Architecture
- Opt-in flow design — website widget, storefront QR, post-purchase trigger
- Contact segmentation by purchase stage, geography, and ticket size
- Consent logging for GDPR and IT Act compliance
- List hygiene to protect sender quality rating
Step 3 — Campaign Execution
- HSM template creation and Meta approval workflow
- Broadcast scheduling with frequency capping
- Reply-triggered chatbot flows — inquiry to quote to booking
- Rich media: catalog cards, location pins, and payment links
Step 4 — Measurement & Iteration
- Delivery, read, reply, and conversion tracking per template
- Attribution — WhatsApp-assisted vs. WhatsApp-last conversions
- A/B testing on CTA copy, send time, and media format
- Monthly review with cost-per-conversation analysis
The Full Scope of Our WhatsApp Work
We manage Business API setup, opt-in list building, broadcast template approval, chatbot automation, and conversion analytics end to end. From BSP provisioning and green-badge verification to webhook configuration, frequency capping, and CRM sync, every element is built to protect deliverability and turn conversations into revenue.
Who This Works For
D2C Brands
Post-purchase flows, abandoned-cart recovery, and restock broadcasts that drive repeat orders.
D2C automation →Real Estate
Site-visit booking bots and project-launch broadcasts to opted-in buyer lists.
Real estate marketing →Healthcare
Appointment confirmations, report delivery, and follow-up sequences via verified templates.
Healthcare marketing →Education
Enrollment nudges, fee reminders, and parent communication channels at scale.
Education marketing →Frequently Asked Questions
The API itself is free through Meta. BSP platform fees range from Rs 2,000 to Rs 15,000 per month depending on message volume. Our setup and campaign management starts at Rs 25,000 per month.
API provisioning and template approval take 5-7 business days. Once approved, the first broadcast can go out the same day, with results visible within 48 hours.
Not when done correctly. We send only to opted-in contacts using Meta-approved templates with frequency capping, which keeps your quality rating healthy and your number safe.
Yes. We connect the Business API to HubSpot, Zoho, or a custom pipeline so conversations, leads, and conversions sync automatically with your sales workflow.
Get a Free WhatsApp Channel Audit
We will review your number health, template approval rate, opt-in compliance, and automation gaps — and send a prioritized fix list within 48 hours.
Request Audit →