PPC Campaigns Measured in Pipeline — Not Clicks
A campaign that drives 10,000 clicks and zero qualified leads is a failure, no matter how good the CTR looks. We build Google Ads accounts around conversion tracking first: every rupee is attributed to a real business outcome. Then we optimize toward cost-per-acquisition, not vanity engagement.
Get a Free Audit →Where Ad Budgets Leak
Most underperforming accounts share the same leaks: broad-match keywords with no negative list, no conversion tracking beyond a thank-you page view, and ad groups too bloated to control message-to-keyword relevance. We plug those leaks before scaling spend.
The Execution Stack
Step 1 — Conversion Infrastructure
- Server-side and GA4 conversion tracking with enhanced conversions
- Offline conversion import for lead-gen and CRM-closed deals
- Value-based bidding setup so the algorithm optimizes for revenue, not form fills
- Call tracking and WhatsApp-click attribution for service businesses
Step 2 — Campaign Architecture
- Tightly themed ad groups with single-intent keyword sets
- Negative keyword sculpting to eliminate irrelevant traffic
- Search, Shopping, Display, and Performance Max mapped to funnel stage
- Geo and dayparting controls aligned to when your buyers convert
Step 3 — Creative & Landing Alignment
- Responsive search ads tested against message-match landing pages
- Shopping feed optimization — titles, attributes, and merchant compliance
- Landing page conversion-rate audits before increasing budget
- A/B testing on headlines, offers, and CTA placement
Step 4 — Optimization & Scaling
- Weekly search term mining and bid adjustments
- Budget reallocation toward the campaigns producing qualified leads
- Audience layering — remarketing, customer match, in-market segments
- Monthly review with cost-per-acquisition and ROAS broken out by campaign
The Full Scope of Our Paid Media Work
We manage Search, Shopping, Display, Performance Max, and remarketing campaigns with conversion tracking, value-based bidding, and audience segmentation at the core. From merchant feed optimization to negative keyword sculpting and quality score improvement, every lever is pulled toward lower cost-per-acquisition and higher return on ad spend.
Who This Works For
Real Estate
Lead-gen campaigns with site-visit booking flows and locality-targeted Search ads.
Real estate marketing →E-Commerce
Shopping and Performance Max campaigns with feed optimization and ROAS bidding.
E-commerce ads →Healthcare
Compliant Search campaigns for appointment bookings and high-intent local queries.
Healthcare marketing →B2B Services
Long-sales-cycle lead-gen with offline conversion import and CRM attribution.
B2B lead-gen →Frequently Asked Questions
It depends on your industry cost-per-click and target lead volume. We model expected cost-per-acquisition before you commit, so spend maps to a realistic pipeline target rather than a guess.
A flat monthly fee or a percentage of ad spend, agreed up front. No hidden markups on your media budget — you keep direct visibility into the ad account.
We audit existing accounts first. Often the fastest wins come from fixing tracking, negatives, and bidding on what you already have — before any rebuild.
Search campaigns can generate leads within days of launch. The algorithm needs 2-3 weeks of conversion data to optimize bidding, and meaningful cost-per-acquisition trends emerge by week 4-6.
Get a Free, No-Obligation Audit
We will review your current setup and send a prioritized fix list within 48 hours — no sales pitch, just the gaps and the wins.
Request Audit →